Creating Webinars That Convert: Complete Webinar Marketing Guide For eLearning Companies
Need to create a successful B2B Lead Generation Strategy? Then, launching a webinar is a “must”. Lead Generation webinars are a great way to attract new customers. Furthermore, they are an opportunity to establish yourself as an industry authority. For eLearning companies, this implies:
- Better credibility and trust from a larger audience
- Staying educational while promoting own eLearning solutions
- Meeting thought leaders and forging fruitful partnerships
It's crucial that you get the full benefit of all the aspects mentioned above. However, in order to do so, you need to answer an essential question: How does a webinar work?
A successful lead generation webinar is always backed up by a smart webinar marketing strategy. Join Jon Graves (VP Sales of eLearning Industry) and Brittni Kinney Ratliff (VP Strategy Development of Influence & Co) in this free session! You will learn how to make a webinar more engaging. You will also get insights about effective marketing webinar strategies for B2B Lead Generation!
In this discussion, we will cover a wide range of topics, like how to reach the right audience, what is an effective webinar promotion and which is the best way to measure your online event’s performance!
In this session you will learn:
- Why you need to create a lead generation webinar
- How to set up a webinar
- What is the best way to define your audience
- How to design an effective webinar lead generation strategy
- When is the best timing to launch a lead generation strategy
- What are the key aspects of a successful webinar marketing strategy
- How to include lead generation webinars into an eLearning marketers’ toolkit
- Which are some of the most effective webinar promotion techniques
- How to measure a webinar's performance
- When you need to repurpose your webinar