How eLearning Organizations Can Drive Profitable Enrollments At Scale With Google Ads In 2020

What it's about

Key chapters

• Guide Introduction

  What you need to know about this guide.

• Student Digital Engagement

  In order to create a comprehensive omnichannel Google Ads strategy for EDU, we first analyzed how prospective students are researching education companies online.

• Google Ads Audience Overview For Search, YouTube, And Display

  With prospective students moving through different stages of their research funnel and using multiple platforms in the process, understanding the type of audience categories that Google Ads has to offer will provide the clarity you need to make smarter strategic decisions.

• The Importance Of An Omnichannel Digital Marketing Strategy

  Developing an omnichannel approach allows you to be at the right place at the right time.

• Campaign Structure And Strategies For SEM, YouTube, And Display

  Campaign structure within Google Ads is notoriously undervalued. Developing the correct campaign structure will create a healthy foundation for your campaigns to prosper over a 2-4 year period.

• Best Practices And Integration For Automation

  Many marketers use third-party bidding tools to add a level of automation to their campaigns. These tools are able to measure additional data signals and, therefore optimize accounts in ways that human beings could never do on their own.

• How To Optimize Based On Applications Or Enrollments (Quality Vs. Quantity)

  Optimizing strategies that are driving action will help improve lead quality, decrease costs, and scale enrollments.

• The Future Of Google Ads And How To Prepare For It

  Over the past few years, Google has already moved in this direction by removing more and more control from Exact, Phrase, and BMM match types.