Why Content Marketing Is Key In B2B Lead Generation Efforts

Why Content Marketing Is Key In B2B Lead Generation Efforts

Content marketing is a key part of any great B2B lead generation strategy. It gives you the ability to demonstrate your expertise through multiple forms of content, which can highly engage your target audience. As these stats show us, content marketing can help you generate real conversations with high intent for your brand:

• Content marketing results in 3 times more leads than paid search advertising.
• Inbound marketing practices result in 54% more leads than traditional outbound marketing practices.
• Before ever engaging with a sales representative, 47% of buyers view anywhere from 3 to 5 pieces of content.

Join eLearning Industry VP of Sales Jon Graves to learn how to create a content marketing strategy that generates qualified leads for your organization.

During this discussion, we’ll talk in depth about a wide range of content marketing topics, including thought leadership, getting your content in front of the right audience, and maximizing your content marketing potential.

Join our webinar, and you will discover:

• How to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success.
• The best way to create an editorial calendar to guide your content creation.
• Who should be creating your content, the tools they’ll need to do it, and how to do it best.
• The role SEO can play in your content marketing and keyword strategies to help your content rank higher and drive more traffic.
• How to maximize the value of your content by using a strategic distribution plan.
• Techniques to grow and diversify your content marketing efforts to see the most value for your business.